The 2010 Bragging Rights was the second annual and final Bragging Rights professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was held for wrestlers from the promotion's Raw and SmackDown brand divisions. The event took place on October 24, 2010, at the Target Center in Minneapolis, Minnesota.
The theme of the event was that wrestlers from the Raw and SmackDown brands competed against each other for "bragging rights." The event was discontinued as the first brand split was dissolved in August 2011. This theme, however, would be reintroduced with the second brand extension in 2016 at that year's Survivor Series, and the annual Survivor Series is now about "brand supremacy."
Seven matches were contested at the event. It received 137,000 buys, down from the 181,000 of the previous year. Bragging Rights was discontinued and replaced by Vengeance in 2011.